Maintaining perspective and propriety on the use of digital channels for patient engagement in clinical research. The use of digital tactics (web, social media, smart phone technology, apps etc.) in patient recruitment is now well established but their acceptance, effect and results are often variable. Tom will explore the complex dynamics around clinical research patient engagement, the influencing factors, the influencers, development of appropriate digital channels and will propose ideas around appropriate best practice and “rules of engagement”.
Speaker : Tom Ruane
Senior Director, Investigator Site Services (ISS)
Quintiles
Date : 05 November 2014